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Post by account_disabled on Mar 12, 2024 9:58:29 GMT
Advertising TechnologyAnalytics TestingContent MarketingCRM and Data PlatformsEmail Marketing AutomationEvent MarketingMobile and Tablet MarketingPublic RelationsSales EnablementSearch MarketingSocial Media Influencer Marketing The New Marketing Mandate Revenue Or Else Tricia Gellman Tricia GellmanSep minutes read Unemployment fell to . percent in August as America slowly recovers from the pandemic peak. But employees specifically sales and marketing professionals are returning to a much different landscape. And its unlike anything weve ever seen before.
When I joined Salesforce in we were on the Costa Rica Mobile Number List heels of the Great Recession. Our mentality as marketers was directly influenced by the economic belttightening that had just occurred across the globe. These were lean times. But it wasnt like our entire world was turned upside down. Today as companies buckle down and shift resources teams are under more pressure than ever to drive revenue. And unlike the world isnt the same as it was in February. From a practical standpoint the hightouch tactics that historically have been used to close deals like events entertainment and inperson meetings no longer exist. At the same time sales quotas still do.
When youre a BB company perhaps backed by ambitious VCs you cant take a mulligan in . You need to figure it out. Practically that means that everyone within an organization is now responsible for revenue in some form or fashion. This is especially true for marketers who will now be held to unprecedented levels of scrutiny to drive ROI. And thats going to change organizational makeups for the foreseeable future. The rd Era of Marketing Time for a quick history lesson The craft of marketing has long reflected the consumption of media. Wherever potential customers consume media marketers have contrived ways to use that media to get their attention. It all began with the st Era of Marketing which I like to call the Mad Men Era.
When I joined Salesforce in we were on the Costa Rica Mobile Number List heels of the Great Recession. Our mentality as marketers was directly influenced by the economic belttightening that had just occurred across the globe. These were lean times. But it wasnt like our entire world was turned upside down. Today as companies buckle down and shift resources teams are under more pressure than ever to drive revenue. And unlike the world isnt the same as it was in February. From a practical standpoint the hightouch tactics that historically have been used to close deals like events entertainment and inperson meetings no longer exist. At the same time sales quotas still do.
When youre a BB company perhaps backed by ambitious VCs you cant take a mulligan in . You need to figure it out. Practically that means that everyone within an organization is now responsible for revenue in some form or fashion. This is especially true for marketers who will now be held to unprecedented levels of scrutiny to drive ROI. And thats going to change organizational makeups for the foreseeable future. The rd Era of Marketing Time for a quick history lesson The craft of marketing has long reflected the consumption of media. Wherever potential customers consume media marketers have contrived ways to use that media to get their attention. It all began with the st Era of Marketing which I like to call the Mad Men Era.